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Hi, I’m Tara McPherson,

I am the owner of Brainchild Designs. My sister, Tania Johansen has played a big role in my business over the years too, and we are almost famous for our energetic salesmanship while vending at shows.

Since 1998, we have been hand crafting our funky fleece toques to sell in the “Craft Show Circuit”, mostly all over Western Canada with some shows as far as Montreal & Ottawa.

Having first hand experience talking with our customers, we’ve listened to their concerns and have come up with solutions to fit some of the holes in the market for kid’s clothing & outerwear (strangle-free scarves for example).

Kids LOVE our products so much that some actually want to wear their hats to bed! Parents ask me what kind of magic I put in them!

As I’d attended many of the same shows as Christophe Poly, I quickly became a HUGE fan of his work. His jewelry is timeless, artistic, identifiable.

It wasn’t long before I was his self-proclaimed #1 fan. Having 90% of my sales just being fleece hats though, I found during the summer I needed to find something else to sell.

My sewing room is typically in a state of chaos with fleece everywhere, so I decided to bring Christophe Poly’s creations to the small, local markets and also to my ETSY store. I enjoy seeing others enjoy & treasure his work as much as I do.

Thanks for reading ALL the way to the end! Enjoy!